KATHERINE WALK
FASHION CAMPAIGN + BRAND DIRECTION
With their very first collection launch in the works, Katherine Walk was ready to make their mark in the fashion industry. I led the design and helped define the brand direction to guarantee their first campaign became a successful, lasting reality.
WHO
Brandi Chang [Design Lead]
Yao Ayeh [Fashion Desginer]
Crystal Oparah [Founder, Brand Director]
Yao Ayeh [Fashion Desginer]
Crystal Oparah [Founder, Brand Director]
WHAT
Brand Guidelines & Strategy
Printed Fashion Assets
Photo & Video Production
Social Media
Printed Fashion Assets
Photo & Video Production
Social Media
WHEN
Aug 2020 → Dec 2020
WHERE
DEFINING THE DIRECTION
Simplicity &
Authenticity
Authenticity
"The heart of KW is you"
Katherine Walk revolves around versatile pieces to tell a person's individual story through their unique style. The campaign materials reflect the simplicity of the pieces and the authenticity of individual style.
Katherine Walk revolves around versatile pieces to tell a person's individual story through their unique style. The campaign materials reflect the simplicity of the pieces and the authenticity of individual style.
DEFINING YOUR STYLE
The Staple
T-Shirt
T-Shirt
The classic t-shirt lives in nearly every closet and is the staple piece for Katherine Walk. We honed in on three different photography styles to communicate the versatile nature of the t-shirt to mix smoothly with different styles and personalities.
DEFINING OUR STORY
Behind the
Scenes
Scenes
Our solution to building steady excitement while avoiding redundant posts involved transparency. We shared our progress and handiwork, ultimately building our origin story.
