Local to San Francisco, Marin Bee crafts skincare using California Wildflower Honey with proceeds going to the Planet Bee Foundation. To help reinforce their brand image, I worked with the founder and marketing team to update our online platforms.
WHO
Brandi Chang [Marketing, Graphic Design] Debra Tomaszewski [Founder, Art Direction]
WHAT
Photography Social Media Photo Edits Video Marketing
The background Marin Bee is a skincare company based in San Francisco.
The problem Few photos featuring San Francisco and product samples/swatches exist on our social media.
The fix Photoshoots that match Marin Bee's background.
Photoshoot Outcome
GRID THEME
Natural California
Marin Bee values nature. Mixing our photos of SF's local flora and scenery with existing California Wildflower photos, this theme is:
+ Colorful + Open + Organic
GRID THEME
Simple Beauty
Marin Bee inspires beauty. Swatches and products in use boost transparency and are the base for a theme that is:
+ Neutral + Gentle + Clean
PHOTO & VIDEO EDITS
Retailer Features
Marin Bee's online presence expands beyond its home site to retailers such as Macy's↗. Ingredient photos and brand introduction videos are perfect previews for what Marin Bee is and stands for.