Hi! I'm Brandi, your neighborhood graphic designer. I like to make things that are functional and beautiful (most of the time).

Enjoy your stay here at my portfolio ☺︎

NOW VIEWING:

(RE)THE GREEN GUIDE

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SOME NEAT STUFF I MADE:

Hi! I'm Brandi, your neighborhood graphic designer. I like to make things that are functional and beautiful (most of the time).

Enjoy your stay here at my portfolio ☺︎

INTRODUCTION:

(RE) is a digital green guide that provides environmental information, consumer resources, product alternatives, and sustainable tips as a way to navigate the start of an eco-friendly lifestyle.

ROLE:
Graphic Designer

TAGS:
Web Design, Illustration, Industry Research

MADE WITH:
Illustrator, Photoshop, After Effects, Figma, Wix

THE PROBLEM

According to the EPA (2018), plastic containers and packaging ended up in landfill 4.5 times more than paper and paperboard containers/packaging in the U.S. My goal was to learn how to decrease that number as a consumer.

PREVENTION VS. RECOVERY
Which is most effective to decrease waste? Both.

Waste Hierarchy - Preventative

Prioritizes reduction and reusing over recycling; decreases overconsumption habits‍

Circular Economy - Restorative

Self-circulating waste management system; products are designed for a cycle of reuse and waste does not exist

IDEATION

My vision for this green guide was a website with the name (RE) the green guide for a direct link to the three R's. Here are some of my early sketches and theme explorations.

DESIGN SYSTEM
Introducing (RE)

I based the style off earth tones and created a character (whose name is also (RE) and is a literal green guide) to play the role of a digital guide ↓

COMPLETED GUIDE

THANKS FOR HANGING OUT!

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