SOUTH LAGOON
PACKAGING + BRAND DEVELOPMENT
Trying out a new ice cream brand can be a risky endeavor. Focusing on simple ingredients and packaging that reflects each flavor, South Lagoon offers security in each selection. This starting lineup offers four staple and two southern inspired flavors.
WHO
Brandi Chang [Designer]
WHAT
Logo
Visual Identity
Packaging
Branding
Visual Identity
Packaging
Branding
WHEN
Apr 2023 → Aug 2023
WHERE
Virtual Brand
THE LOGO
Down-to-earth comfort
The encompassing partial oval, while visually representing a lagoon, also conveys a sense of security. The small disturbances throughout the type and overall design bring about a down-to-earth comfort associated with the rippling of waves.
THE BRAND
For the love of ice cream
South Lagoon was born from a passion of creating quality sweets. Everything from the colors to the imagery and copy reflect that passion and support the brands warm and down-to-earth nature.
